Dummies Books - Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies



Web Marketing All-in-One Desk Reference For Dummies
Author: John Arnold, Ian Lurie, Marty Dickinson, Elizabeth
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Tags: Web  Marketing  

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

  • Establishing a Web Presence
  • Search Engine Optimization
  • Web Analytics
  • E-Mail Marketing
  • Blogging and Podcasting
  • Social Media Marketing
  • Online Advertising & Pay-Per-Click
  • Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

  • Maximizing Internet potential for your business and ranking high in searches
  • Tracking how your ads, pages, and products perform
  • Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
  • Creating a blog or podcast that helps you connect with clients
  • Using social media outlets including StumbleUpon, Facebook, and Twitter
  • Leveraging mobile technology
  • Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth to get you started! Begin developing your Web site strategy and start marketing your business online today.